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Cyber-kindness: Spreading kindness in cyberspace

Lee Rowland University of Oxford and kindness.org Dana Klisanin, Ph.D. Evolutionary Guidance Media R&D, Inc. Abstract: In contrast to the widely reported negative aspects of human behavior online, a growing body of research is exploring the use of the Internet for spreading and facilitating prosocial behavior. Here we report on a survey (n=1013) that investigated the prevalence of altruistic and kindness-based online behavior, termed cyber-kindness. Motivations for cyber-kindness and the relationship between online and offline kind behavior were also explored. Results show that cyber-kindness is widespread within this sample, and is predominantly driven by other-oriented motivations as well as by ...

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