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Collaborative Heroism in Social Media Initiatives

Collaborative Heroism

Dana Klisanin, Ph.D. Evolutionary Guidance Media R&D, Inc. Abstract: This research explored the impact of interactive technologies on the social construction of heroism through examination of three popular social media initiatives: Avaaz.org, Kony 2012, and Causes.com. The research finds that, just as interactive technologies and social media have profoundly impacted the social, economic, and political spheres, among others, so too are they impacting the mythic and moral spheres—giving rise to a form of heroism described as collaborative. Rather than being understood as an online or offline behavior, collaborative heroism takes place within a situation defined by cloud computing in which ...

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