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Cognitive Psychology and the Small Screen

Bonnie Buckner President, MicroFocus Media Abstract: Technology is increasingly smaller and mobile. Such confines present challenges in how the material transmitted on this technology is consumed by the end user.Cognitive psychology examines information processing and offers insight into how to overcome these challenges. In this paper I will explore principles of cognitive psychology that can be useful guides in considering the production of material for the small screen. Relevant Concepts in Cognitive Psychology Cognitive psychology is the area of psychology that explains the processes by which we make sense of our environment. Specific processes described by cognitive psychology include: “attention, ...

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