Assessment & Research
MPRC has a proprietary approach to media technology assessment. Our research on technology usability goes beyond traditional functionality assessment. We evaluate the user experience at a psychological level and the social cognitive implications of the user’s environment, self-schema, and understanding of technology. Therefore, we comprehensively examine eight domains. These include
- Cognitive level
- Developmental stage
- Visual integration
- Affective response
- Social cognition
- Narrative engagement
- Self-reflection
- Comprehension and meaning
Positive Media Psychology
We educate media producers, developers, and marketers so they can create and promote media that emphasizes strengths, values, and positive emotions.
Media Literacy
We advise parents and educators on developing and delivering media literacy and media fluency programs.
Media Psychology Review
The Media Psychology Review is an academic journal published by the Media Psychology Research Center to highlight the intersection of individual and group behavior with media technologies of all kinds. Submissions are welcome on a rolling basis. http://www.mediapsychologyreview.com
Projects
Media Psychology Research Center’s (MPRC) mission is to promote the use of media for positive social change. MPRC is committed to bringing researchers together with designers, developers, and distributors of all forms of current and proposed media content and platforms.
