Welcome to the
Media Psychology Research Center
Turning Science into Solutions for a Digital World
The Media Psychology Research Center
Since 2007, the Media Psychology Research Center has worked to bridge psychological science with practice, dispel myths, and promote the positive use of media and technology through research and education.
What is Media Psychology?
Media psychology applies psychological science to human interaction with media and technology. It’s easy to be distracted by new forms of media, but media psychology focuses on the core human needs and goals that drive motivations, behavior, and meaning and are essential to understanding how society and individuals navigate the digital world.
Why We Need Media Psychology
Media psychology covers a wide range of applications and issues, including the impact of mobile devices on social connection, usability in app design, positive vs. negative social media behaviors, evolving entertainment models, how digital communications and the Internet have shifted consumer expectations about access, timing and trust, the cognitive limitations of human information processing that fuel misinformation and conspiracy theories and our neuropsychological vulnerabilities to digital interaction and persuasion.
Media psychology gives actionable insights by looking at the “why” behind human behavior so we can anticipate future actions.
Find Out What Media Psychology Can Do For You!
Media psychology can help you understand the why behind your consumer’s behaviors so you can predict what they will do next. This insight enables you to create effective content, assess emotions, design experience, and inspire audiences.
- Audience Response and Emotional Engagement
- Mobile and Interactive Technology Assessment
- Consistent Brand Stories
- Digital Parenting & Healthy Media Relationships
- Neuroscience Behind Beliefs and Persusion
- Identifying and Combating Misinformation
- Building Developmentally Appropriate Technology Interventions
- Support ethical technology adoption in organizations and institutions
Our Team
Our innovative and talented team members are among the top in the field of media psychology. We research, field-test and publish. Our bespoke projects include strategic media campaigns, application impact and usability, digital literacy curricula and training programs, and societal implications of technology adoption, big data and AI.
Want to Learn More?
Media Psychology is something you can use in your business, organization and community! Understanding the motivations and emotions that drive human behavior and beliefs gives projects a clear focus so you’ll be prepared for the next change in a rapidly changing digital world. Contact Us!