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Media Psychology Research Center

Media Psychology Research Center

Media Psychology: The Psychology of Media Behavior

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Dr. Sean Thoennes

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Dr. Sean Thoennes, Senior Research Fellow

Dr. Sean Thoennes

Dr. Sean Thoennes, Senior Research Fellow at the Media Psychology Research Center, explores the intersection of immersive media, AI, and technology with a focus on ethical storytelling and societal impact. With a PhD in Psychology from Fielding Graduate University, he specializes in media psychology, cognitive science, and information display, ensuring responsible integration of emerging technologies like artificial intelligence.

A pioneer in social media research and content creation, Dr. Thoennes developed a standard for ethical media innovation and authored Media Innovations: AI and the Psychology Behind It, examining technology’s cultural influence. His expertise in cognitive psychology and information display allows him to anticipate and resolve conflicts in electronic media and to integrate cutting-edge technologies like AI into the mainstream responsibly. He is guided by extensive research and a commitment to ethical storytelling practices that mitigate bias in AI’s evolution from a useful tool to a powerful agent.

With over 35 years in media, including leadership at Disney where he led an award-winning team and managed projects from inception through post-production, distribution, and KPI metrics, he has shaped global programs, led award-winning teams, and driven strategic communications. His corporate experience, combined with teaching in higher education and serving as an executive officer in professional organizations, gives him the unique ability to navigate seamlessly between academia and the business world where he collaborates in a corporate environment in marketing, PR, and executive communications.  An internationally recognized speaker and researcher, Dr. Thoennes continues to advance technology for social good. Connect with him on LinkedIn.

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FOR THE PRESS

Dr. Pamela Rutledge is available for comments on the psychological and practical impact of technology, and media on people and society. Send an email!

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RSS RECENT POSTS

  • The Real Costs of Trade Wars: Lost Hopes & Dreams April 21, 2025
      When markets drop, it's not only our 401Ks that disappear—it's our future stories. No amount of financial doomscrolling can appease our anxiety or offset the grief for lost hopes and dreams. Key Points Doomscrolling during financial crises is deeply personal—it’s your future on the line. Compulsive balance-checking is driven by anxiety, loss aversion, and […]
    Pamela Rutledge
  • 7 Reasons Why ‘Bluey’ is a Masterclass in Parenting March 21, 2025
    Key points I’m a huge Bluey fan, and I’ve been spreading my enthusiasm with mixed success because many people I talk to don’t have toddlers at home anymore and don’t get why I’m so passionate about a “kids’ show.” So, when Leena Tailor reached out about an article for The Hollywood Reporter on Bluey’s success […]
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  • Why Are We So Lonely? Tackling the Loneliness Epidemic March 19, 2025
    Get smart about your digital habits. Try these 8 small hacks to change automatic behaviors to intentional ones and improve real-life connections and well-being. Key Points: Last week, I joined Simone Heng (2023) to discuss the loneliness epidemic with the Harvard Undergraduate UNICEF Club. Loneliness is a complex topic because it is a subjective emotional state that comes […]
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The Media Psychology Research Center (MPRC) is an independent organization dedicated to psychological science as the foundatio of media and technology research, assessment, and education.Our mission is to promote the positive development and use of media and technology.

RESEARCH TO PRACTICE

Ubiquitous technology means we need a better understanding of:

- Digital and Transmedia Storytelling and constructing and sharing additive narratives across media channels
-Participatory and collaborative media
On-demand information access
-The use of technology to promote positive experiences through cognitive and emotional engagement: positive mood inducement, sense of self-efficacy, social connectedness
-Immersive Environments and new arenas for expression and social modeling of new attitudes, skills, social roles, and personal identity
-Human relationships mediated by technology
-Tools and environments for learning across the lifespan
-Psychological, perceptual and cognitive aspects of using technology and understanding usability

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