Media psychologist Dr. Pamela Rutledge on media psychology, social media, transmedia, storytelling, branding & audience engagement
Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform world where stories are shared, co-created and relational, adapting and evolving through the audience. Transmedia storytelling is another way of saying this, although Coke might […]
The line has been blurry between art and life for some time. What has changed is that we (all of us!) can now more readily and artistically capture life. Extreme selfies and outlaw Instagrammers highlight new questions to defining art–or even defining selfies. Is it the intention of the creator or the perception of the audience? […]
Facebook is getting serious flack for manipulating member news feeds to measure the emotional impact of positive and negative posts on member moods. Legal or not, this spells bigger trouble for Facebook because it violates the basic premise upon which their empire is founded—relationships—and the social contract of fairness. Facebook is in the spotlight…again. This time, it […]
A new app makes headlines every week as teens migrate to the next new thing, and in the way of teens, do things that horrify their parents. These are teen rituals, all the posturing, flirting and experimenting. We all did it. We just didn’t have SnapChat, YikYak, ooVoo or StreetChat to embarrass our parents and take […]
Dr. Pamela Rutledge
Director, Media Psychology Research Center
Dr. Rutledge is available to the press for comments and analysis of the impact of technology and social media use on individuals, business strategy, and society.
Contact: prutledge@mprcenter.org
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