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Media Psychology Research Center

Media Psychology: The Psychology of Media Behavior

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      • Dr. Erik M. Gregory
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  • Home
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  • Rutledge Blog
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  • Contact
  • Home
  • About
    • Who We Are
      • Dr. Erik M. Gregory
      • Dr. Pamela Rutledge
      • Senior Research Fellows
        • Dr. Scott Garner
        • Dr. Marc Giudici
        • Dr. Cynthia Hagan
        • Dr. Jerri Lynn Hogg
      • Inspiration
    • What We Do
    • Ongoing Research
  • Resources
    • What is Media Psychology?
    • Positive Media Psychology
    • Making Positive Media for Social Change
    • Qualitative Research
    • Brand Psychology & Audience Engagement Certificate
    • Expanding Media Literacy for a Transmedia World
  • Journal
  • Rutledge Blog
    • Rutledge Blog
    • Rutledge in the News
  • Webinars
  • Contact

Media Psychology

Behavioral science for living and flourishing in a digital world

WHY MEDIA PSYCHOLOGY?

What is Media Psychology?

Media psychology applies psychological science to study and harness the power of media technologies. By understanding core human needs and goals, we can better understand the social and individual experience and impact of media and technology.  This can inform positive choices in use and design.  Media psychology adds a valuable perspective to a wide range of applications in today’s world, from entertainment, mobile and interactive media, and social media to persuasive messaging and audience engagement.

Want to Know Your Audience Better?

Know the audience

Find out what media psychology can do for you.

Media psychology makes sense of a complex world by looking at the why of human behavior that is motivating the what that we observe and measure. This understanding has a tangible impact when you want to create effective content, assess emotions, design experience, and inspire audiences.  Applications include:

  • Audience Response to Media Content
  • Mobile App and Interactive Media Assessment
  • Creating a Brand Story
  • Communicating the Right Content on the Right Platform
  • Best Practices for a Healthy Relationship with Media
  • The Influence of Media on Conflict

MPRC Research Team

Our research team collaborates with a network of media psychologists who are among the top in the field.

Dr. Pamela Rutledge

Dr. Pamela Rutledge

Director

Dr. Pamela RutledgeRead More

Dr. Erik M. Gregory

Executive Director

Dr. Erik M. GregoryRead More

Dr. Jerri Lynn Hogg

Senior Research Fellow

Dr. Jerri Lynn HoggRead More

Scott Garner

Dr. Scott Garner

Senior Research Fellow

Dr. Scott GarnerRead More

Dr. Marc Giudici

Senior Research Fellow

Dr. Marc GiudiciRead More

Dr. Cynthia Hagan

Senior Research Fellow

Dr. Cynthia HaganRead More

Want to Know More?

The MPRC researches, field-tests and advises on media strategy, application impact, media literacy curricula and training programs. We are working to make our Research Center a hands-on, long-term partner with other world-class organizations. We are happy to share our knowledge and collaborate on potential media research projects.

CONTACT US NOW

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LINKS

  • Cyberwise | Online safety & digital citizenship and literacy info for parents & teachers.
  • Media Psychology Certificate: Brand Psychology & Audience Engagement | Certificate Media Psychology: Brand Psychology & Audience Engagement at Fielding Graduate University
  • Media Psychology Review | Media Psychology Journal – Online & Open Access
  • Rutledge Blog | Dr. Pamela Rutledge on Media Psychology

Transmedia LIteracy

Expanding Media Literacy for a Transmedia World

\Media literacy is an increasingly pressing issue for media psychologists and educators who strive to prepare people of all ages to function well in a media-rich, globally connected world.   The ever-expanding integration of media technologies in our daily lives, from social media …

Positive Media Psychology

Making Positive Media for Social Change

Media psychology can create a new trajectory for how we think about, use and design media and technology.  It gives us the tools to identify how technology facilitates human goals, where it falls short and the unintended consequences of behavioral shifts--for better or worse. As media …

Engage Your Audience

Brand Psychology & Audience Engagement Certificate

Media Psychology Certificate with an Emphasis in Brand Psychology and Audience Engagement Media Psychology Research Center Director, Dr. Pamela Rutledge, and Senior Research Fellow, Dr. Jerri Lynn Hogg, are lead faculty in a media psychology …

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Copyright © 2022 Media Psychology Research Center