Drawing on over 30 years of experience designing and studying media, I apply cognitive psychology and neuroscience to media and technology to identify and create more persuasive messaging, improved process and product design, immersive user experience and increased audience engagement. I show businesses and individuals to how to use psychology to take advantage of the changing environment and achieve their goals.
I consult with organizations on a variety of media properties, such as:
- Educating clients on how to make psychologically-based changes for more effective research, products and marketing strategies.
- Participating in the design process in product and message development.
- Evaluating the viability of strategies and process for exploring new media platforms and channels.
- Advising on research design.
- Identifying value-based stories
Clients include: Vodafone, Children’s Hospital Boston, KCET’s Syd the Science Kid, The College Board, American Story Channel, XIX Entertainment, Saatchi & Saatchi, and the US Department of Defense.
As a researcher and academic, I am interested in how media and technology influence–and are influenced by–core drivers of behavior, such as instinct, identity and social connection. Recent projects included the impact of self-portraits on individual agency, the influence of media consumption on the predisposition toward cooperation and conflict among nations, fan communities and identity formation, and technological literacy as a precursor to self-esteem.
I have published both popular and academic work. I am currently co-authoring the text Exploring Positive Psychology: The Science of Happiness and Well-Being with Dr. Erik Gregory and Fill Your Funnel: How to Use Cognitive Psychology and Neuroscience to Get More Leads and Clients from Digital Marketing and Social Media with Melonie Dodaro.
I am faculty at Fielding Graduate University in the Media Psychology program and am an advisory board member for UC Irvine Extension School of Business and Law’s Internet and social media marketing certificate program. I design courses related to social technologies, brand psychology, audience engagement strategies and storytelling. Currently, I am lead faculty in the Brand Psychology and Audience Engagement Certificate Program, teaching Persona Development and Brand Psychology and Social Storytelling.
I began my career as principal at Brown Design & Communications and was the recipient of several awards for creativity and innovation in magazine design and educational recruiting materials. A trained Redecision therapist, I also have experience in clinical and coaching settings. I hold a BA from Pomona College, an MBA from the Drucker School of Business at Claremont Graduate University, and a MA and PhD in Media Psychology from Fielding Graduate University.
I author the“Positively Media”for Psychology Today.com and am Editor-in-Chief of the academic journal Media Psychology Review. In addition, I am a frequent expert source for the mass media on media and technology use, social media and popular culture, quoted frequently in publications such as The NY Times, The UK Guardian, Seventeen Magazine, San Francisco Chronicle, CAPRICHO, Good Morning America, ABCnews.com, Korrespondent, Men’s Health, Toronto Sun, and USAToday.