Director, Media Psychology Research Center
Faculty, Fielding Graduate University
Instructor, UC Irvine Extension and UCLA Extension
Blogger, Psychology Today
I am a media psychologist, I look at the intersection between behavior and technology, where interaction becomes experience. I am passionate about helping people and organizations understand how psychology is used to create effective media messaging and experience by drawing on neuroscience, cognition, emotion, and story. By understanding human behavior at a deeper level, we can identify potential in the environment and in ourselves and find opportunities to achieve our personal, educational, and business goals.
In the evolving digital landscape, success as individuals and organizations depends on our ability to recognize potential and adapt within a complex, interactive system. Human motivation drives behavior no matter what the technology. Understanding human dynamics allows us to visualize and realize new outcomes–whether it’s personal change or educational or product innovation. When we anticipate how fundamental motivations and goals drive cultural shifts and social trends, we can position ourselves to make change work to our advantage and tap the system’s power to meet our own goals.
A researcher, academic, and entrepreneur, I have provided assessments and guidance to individuals and organizations for over 25 years drawing on my diverse background in media communications and visual design, business strategy, and psychology. My current research and applied interest is identifying the ways in which technology and connectivity influence individual and group agency and expectations about how the world works, the fundamentals of storytelling and narrative in message and communication interpretation, the development of creativity through design-based thinking, and shifting audience psychologies as a result of social media technologies on individual and group communication, attention, expectations, interaction, consumption, and social norms. Recent projects involved the impact of technology use on individual agency, the influence of information flows on cooperation and conflict between nations, the influence of fan communities and narratives on individual cognition, and the impact of technological literacy on self-image.
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ffer workshops and presentations on transmedia storytelling for marketing and branding through Transmedia Associates. I am adjunct faculty at Fielding Graduate University in the Media Psychology program, an instructor at UCLA Extension, and an instructor and advisory board member for UC Irvine Extension School of Business and Law’s Internet and social media marketing certificate program, I teach Media Psychology and Social Change, Social Media and Emerging Technologies, The Psychology of Website Design, Social Media and Audience Profiling, and Transmedia Marketing through Storytelling.
I began my career as founder of Brown Design, a communications firm specializing in identity development programs and media production for financial and educational institutions and was the recipient of several awards for creativity and innovation in magazine design. I am also trained as a therapist and have experience in clinical settings dealing with parenting and lifestyle issues. I hold a BA from Pomona College, an MBA from the Drucker School of Business at Claremont Graduate University, and a MA and PhD in Psychology with a specialization in Media from Fielding Graduate University.
I author a blog for Psychology Today.com called “Positively Media”, and am Editor-in-Chief of the Media Psychology Review academic journal. In addition, I am pleased to be a frequent expert source for the media on media psychology and social media issues. I am quoted frequently in the national mass media, among them NY Times, The UK Guardian, Seventeen Magazine, San Francisco Chronicle, Good Morning America, ABCnews.com, Daily Finance, Toronto Sun, Education Week, and USAToday.
Pam can be reached at prutledge@mprcenter.org or on Twitter at @pamelarutledge and @mediapsychology
Defining Media Psychology and Transmedia Storytelling (video interview)
