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The Hero and the Internet: Exploring the Emergence of the Cyberhero Archetype

Dana Klisanin, Ph.D. Evolutionary Guidance Media R&D, Inc. Abstract: Although the bulk of psychological research continues to focus on the negative uses of the Internet, i.e., cyberbullying and the cyberbully, the total number of people engaging in acts of digital altruism and other forms of pro-social digital activism exceeds 100 million (Klisanin, 2011). Who are these people? While there has been little investigation in this area, Klisanin (2010a) theorized that the most dedicated among them represent the first incarnation of a new archetype: the cyberhero. Embodying a transpersonal sense of identity, as ideal forms, the cyberhero represents individuals motivated to ...

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