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Tag Archives: uses and gratifications

Self-Determination in Media Gratifications Using Streaming Video-On-Demand Channels

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Alec Tefertiller Baylor University Abstract The past several years have seen the rapid roll-out of a number of streaming video-on-demand entertainment services, such as Apple TV, Disney+, and more. This study sought to determine if there was a relationship between gratification needs and self-determination orientations for the use of SVOD services. Using a national survey (N = 529), it was determined that traditional gratifications contribute to all three dimensions of self-determination – autonomy, relatedness, and competence. Keywords: self-determination theory, uses and gratifications, streaming video-on-demand services, media satisfaction   Introduction The past several years have seen a marked increase in the ...

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