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Media Literacy

Applying an Attitude Change Theory in an Eastern Setting

Leo Chan, Ph.D. Communication Program/Digital Media Studies University of Houston – Clear Lake Abstract: Compared to the United States, there is a lack of media education in Asian countries (Shih, 1999). Hong Kong has no experience with media education projects for children, parents or teachers. The western critical viewing skills project, “Taking Charge of Your TV,” appears to have been a useful tool for parents searching to take control of the family television and trying to talk to their children about television violence in the United States. The purpose of this study was to carry this viewing skills project to ...

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