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Media Framing

Media Framing Analysis

David Giles, PhD University of Winchester, UK In this paper I will outline three different strands of media psychology research that I am currently developing, and discuss each in relation to the future of the field in general. A few years ago I attended a panel at the ICA annual conference on the topic of framing. The individual papers included large-scale quantitative content analyses of a month’s television, radio and press coverage of GM foods, as well as a discursive microanalysis of a single news item. The end of the conference was summed up by asking what the point was ...

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