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Demystification of The Oprah Winfrey Effect

Harpo Studios

Michael Scott Garner, PhD Fielding Graduate University Abstract From a television consumption perspective, The Oprah Winfrey Show was not only a highly rated TV show, but it also shined a light on the host herself, casting her as both an emotionally relatable personality and a transformative figure, particularly with a female audience (Peck, 1994, 2015; Squire, 1994; Wilson, 2003). This qualitative study was executed to understand the production-side experience of The Oprah Winfrey Show’s impact on the audience and explore the idea of Oprah’s legacy (Garner, 2021) through interviews with five executives who work or worked for Oprah Winfrey during ...

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