- MPRC provides assessment and research services to support the development of positive and effective media applications. MPRC has a proprietary approach to media technology assessment. Our research on technology usability goes beyond traditional functionality assessment. We evaluate the user experience at a psychological level and the social cognitive implications of the user’s environment, self-schema, and understanding of technology. Therefore, we comprehensively examine eight domains. These include
- Cognitive level
- Developmental stage
- Visual integration
- Affective response
- Social cognition
- Engagement
- Self-reflection
- Comprehension and meaning
- Clients include:
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- Fablevision
- Children’s Hospital Foundation, Boston
- PBS/KCET
- Smart Moves
