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FilmRaise: How Social Innovation Impacts The Film Issue Space

Beyond Right and Wrong

Stephen White, MA Abstract: Through film and documentaries, change makers, media, non-profits, and for-profits in the film issue space, are all using metrics and data to evaluate their impact. They want to be able to say that their movie raised awareness, corrected an unjust law, or changed people’s behavior. They are developing scientific methods to show they can do it. Many of those methods are based in social science research used before to evaluate media effects. The Participant Index is one new evaluation tool. While cutting edge research in neuroscience is being used to support the power of storytelling, it ...

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