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Perception

The Emphasis on Visual Imagery

Jim Schnell, Ph.D. Professor, Ohio Dominican University Colonel, USAFR (retired) Senior Research Analyst, Urban Warfare Analysis Center Senior Research Fellow, Air University ABSTRACT: This article offers suggestions for addressing the increased emphasis on visual imagery over aural messages. As we proceed through stages of the Information Age there has been an increased emphasis on visual messages at the expense of aural messages. For instance, the Internet technologies are more visual than aural and this has refashioned our rhetorical grammar in subtle ways. These changes do not occur suddenly without warning. Rather, they fade into a reality, little by little, day ...

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