New PT blog post: Why LinkedIn Works: The Strength of Weak Ties http://ow.ly/Xti # New PT blog post: Lifespan Developmental Stages of Text Messaging http://ow.ly/1eCj # Powered by Twitter Tools. … [Read more...]
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Filed Under: Psychology Tagged With: Psychology, twitter
Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling
Why would someone use television ads, billboards, and print to drive people to online and social media sites? 1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or 2) you are trying to look very hip and don’t care if it motivates action. The ‘Hang in there Jack’ campaign is one very effective example. It successfully crosses from traditional media to the Internet (Hangintherejack.com) and social media applications such as Facebook, Flickr, and Twitter and invites a relationship with the user by encouraging user-generated content via different avenues: comments, videos, text messages, and snail mail get well cards. By doing this, it shifts the focus of the advertising message from the company (Jack in the Box, Inc.) to the user. Jack is now the vehicle for dissemination not the primary message. The hand-off from … [Read more...]
Filed Under: Brands & Identity, Emerging Technologies, Politics & Policy, Social Media & Networks Tagged With: Branding, Facebook, Jack in the Box, Social network, twitter
New Communication Rules Bring New Communication Careers
Newsweek's Technology Section has an article called “Twitter, Unmasked: Who is really writing all those Tweets? Professional microbloggers.” This article underscores the importance of looking at new media with an open-mind. Too many people I know, when faced with media that is not indigenous to their technological coming of age, spend way too long explaining why something isn’t important (or worse, is dangerous) without trying to their outside their initial reaction and looking to see how the technology is being used and experienced. As a media psychologist, I’m kind of fixated on that experience thing. Piles of psychological research shows that humans are social animals that need to be connected to others, and, among other things, that interpersonal connections are essential for mental and physical health, and that different people have different connection styles. A lot of people fretted and tried to prove that Web 2.0 technology was going to isolate people and … [Read more...]
Filed Under: Cognition, Emerging Technologies, Social Media & Networks Tagged With: Facebook, Social network, twitter
The Lifespan Approach to Social Networking Tools
Pew Internet & American Life Project researcher Amanda Lenhart reports in Adults and Social Network Websites that the number of adult Internet users who have taken up social networking has more than quadrupled since 2005. (Chart from USA Today.) This isn't surprising if you consider the way conversations have moved toward social media as a marketing tool in lieu of a mere social connection with friends. Networks have properties that defy traditional linear ways of thinking about market reach and targeting users, so growth should follow exponentially. In October, another Pew researcher reported on how the Internet and cell phones have become central components of family life. It's not possible to have digital connectivity central to family life without adults engaging in digital networks. We can think about media devices as a progression, using a lifespan approach to technology adoption. First you crawl, then you walk....Cell phones may not be the first thing that comes … [Read more...]
Filed Under: Culture & Society, Positive Psychology, Social Media & Networks Tagged With: media adoption, networks, twitter
