Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change overnight. As Heidi Klum says on Project Runway, “One minute you’re in, the next, you’re out.”
For social media marketers, communicators, and researchers, this means not [...]
Entries Tagged as 'Social network'
Identifying Trends and Changes in the Social Media Landscape
July 24th, 2009 · 3 Comments · Psychology, Social Media, Society
Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling
February 25th, 2009 · 1 Comment · Brands & Markets, Politics & Policy, Social Media, Technology
Why would someone use television ads, billboards, and print to drive people to online and social media sites?
1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or
2) you are trying to look very hip and don’t care if [...]
Tags: Branding·Facebook·Jack in the Box·Social network·twitter
New Communication Rules Bring New Communication Careers
February 14th, 2009 · No Comments · Cognition, Networks, Technology
Newsweek’s Technology Section has an article called “Twitter, Unmasked: Who is really writing all those Tweets? Professional microbloggers.” This article underscores the importance of looking at new media with an open-mind. Too many people I know, when faced with media that is not indigenous to their technological coming of age, spend way too long [...]
Tags: Facebook·Social network·twitter
