Media Psychology: The ‘Field Whose Time Has Come’ Makes it to Times Square

2011-08-Bernie-Award-Times-Square

Dr. Bernie Luskin founded the very first media psychology doctoral program in the United States (and possibly even the whole world) at Fielding Graduate University. In his time at Fielding, I'll bet I heard Bernie say “media psychology is a field whose time has come” at least a hundred times. And he was right, because an announcement of Bernie's APA Lifetime Achievement Award, including a photo of Bernie flanked by several former students and media psychology PhDs (including me!) made it onto PRNewswire display on Times Square. I mean, really, how cool is that? Even without Times Square, the field of media psychology is definitely a field whose time has come. Media psychology is responding to the awareness that technology and mediated communication are inseparable from almost every aspect of our lives. Media psychology is also exciting because it is continually changing, challenging scholars and practitioners to evaluate and understand what is happening in the “space … [Read more...]

Transmedia Psychology and Innovation

For several years now, I've had the dubious distinction of trying to explain to people what it means to be a media psychologist. The trick is to get the definition out before their eyes roll back in their heads. A larger problem, though, is that my definition of media psychology fits better with the term 'transmedia multipsychology,' which admittedly sounds a little silly. Why does it matter how we define things? Because definitions create the field of play Media psychology has to address the convergence of technologies, the messaging process, the blurring of boundaries between roles of producers, consumers, and distributors. All of these create psychological shifts at individual, organizational, and national levels in a world because our basic assumptions about communication and interaction with everything is continually changing. Definitions, like cognitive maps, define our view and in doing so, limit our vision for innovative problem-solving and inquiry unless we take steps … [Read more...]

The Psychology Behind Why the iPad Didn’t Kill the Kindle

Amazon succeeds because their strategy catches the psychological fundamentals that drive consumer behavior, not short-term infatuation with bells and whistles. When the iPad came out, many sounded the death knell for the Kindle. You have to admit, the iPad was, and still is, pretty slick, and on first appearance, Kindle's future looked bleak. Nick Bilton's NY Times post "Third-Generation Kindle Is Top Seller" talks about how Amazon was able to stay in the game.  From my perspective, Amazon succeeds because they understand the psychological shift taking place in our technology-rich environment. It's not about the tools, it's about what we want to do with the tools. Amazon understands that, ultimately, it's about user experience and meaning. As I wrote in a recent post (15 Techno-Cultural Trends for 2011), we will increasingly see a shift in focus from the thrill of owning cool technology to the goals of using it. Amazon is positioning itself to catch the … [Read more...]

The Big Switch: Trading in my BlackBerry for a Droid

BlackBerry vs Droid

So it comes to this: I am part of the first new revolution. Technology has changed our fundamental expectations about how things should work. One of those things is access to information. We want information on-demand. More importantly, we want the information we need on demand. Most of don’t even realize our expectations have shifted. (And worse, most companies don’t either.) I have been a loyal BlackBerry user for a number of years. Right now I have the BlackBerry Tour. But after last night, I’m switching to a Droid. (I use Verizon, so iPhone isn’t an option here.) This new commitment to change happened because I got lost. At night.  In the rain.  Like a good social media observer, I was on my way to a Meetup event in a town where I don’t know my way around. Sure, I had the full complement of electronics in my car: Garmin, Blackberry, laptop, and iPad. Garmin didn’t help because I didn’t have the right address and in a moment of over-confidence, I … [Read more...]