Published previously on Positively Media Blog on Psychology Today. Care to try on a dress, take your picture in a virtual Mardi Gras mask, or figure out what size box you need to ship a package—from your computer? You can with augmented reality (AR). There is a virtual dressing room at Tobi.com* virtual city visits on Hotel.com and a shipping box simulator at USPS. Tissot Watches made headlines this week with a display in London where you can virtually try on out the styles and features of their entire watch line. Pretty fun. Don’t want to be house bound? You can take AR to the streets and use a smartphone to find a subway stop, locate a nearby restaurant AND read the recent reviews, or get information about a landmark. AR is interactive, instantaneous, very cool, and coming your way soon. By superimposing digital information (text, pictures, audio, or visuals) onto what we currently think of as ‘real life,’ AR merges 3-D environments in real … [Read more...]