Social Media & Network Properties (In PowerPoint)

I will be teaching Social Media & Audience Profiling next week in the UCI Extension Business School. As part of the course materials, I made a PowerPoint presentation explaining some of the basics of network properties to provide some background. Call me crazy, but I think it helps to understand a little of the theory of how networks work if you're going to make the most of social media. (They are posted on YouTube in three parts because Jing Pro has a 5 minute limit. I hear Camtasia for MacOS is in Beta!) … [Read more...]

The Lifespan Approach to Social Networking Tools

Pew Internet & American Life Project researcher Amanda Lenhart reports in Adults and Social Network Websites that the number of adult Internet users who have taken up social networking has more than quadrupled since 2005. (Chart from USA Today.) This isn't surprising if you consider the way conversations have moved toward social media as a marketing tool in lieu of a mere social connection with friends.  Networks have properties that defy traditional linear ways of thinking about market reach and targeting users, so growth should follow exponentially. In October, another Pew researcher reported on how the Internet and cell phones have become central components of family life.  It's not possible to have digital connectivity central to family life without adults engaging in digital networks. We can think about media devices as a progression, using a lifespan approach to technology adoption.  First you crawl, then you walk....Cell phones may not be the first thing that comes … [Read more...]

Dynamic Linking of Political Discourse: The New Party Line

Map of Political Blogosphere

I mean party line like the 'old days' on a telephone--no political pun intended. A colleague sent around this Presidential Watch 08 Map of the Political Blogosphere. I like it because it shows the interrelatedness and dynamic linking of professional and nonprofessional discourse on the Internet. It is a wonderful--and aesthetically beautiful--example of the integration of information technology with information distribution. We are no longer having conversations in isolation, we are on the ultimate party line, albeit with radical improvements from when my Grandmother used to holler at eavesdroppers to get off the line. We can all hear what each other has to say, professionals and nonprofessionals alike, without risking the wrath of my grandmother. And as this mapping shows, everyone does listen to everyone. The flows do not go only one way. When we are using the internet to watch internet information flows, it is no longer about the technology, it’s about people and what … [Read more...]