Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social. These features amplify the level of impact and persuasive power of the user experience — when done right. All kinds of things go into success. And you might argue that usability is the key. But at the highest level, success depends on more than usability; it depends upon user experience. User experience is more than all those things combined. Of course, you still need to follow best practices for good usability because if people can’t do something they can’t be persuaded by it. But usability is no longer a key differentiator. It’s not enough. Presentation overview: 1. Defining engagement 2. The need for a holistic evaluation of user and customer experience to achieve engagement. 3. The role of the of the brain in achieving psychological engagement and … [Read more...]
