Some celebrities are masters at using Twitter to build a fan base. Others, like Chris Brown, suffer from not understanding the potential impact of failing to think first, tweet second. Social media give celebrities great platforms for building a fan base. They have wide distribution as messages move across networks. Twitter, with its 140-character frequent and casual blasts, aren’t perceived as mediated by celebrity ‘handlers,’ and tweet can feel authentic and personal to fans. Personal contact and disclosure increases the sense of attachment a fan feels to a celebrity. Based on some of the content flowing across Twitter, the fans’ perception that they getting messages direct from the celebrities is not misplaced. In fact, many celebrities make a point of establishing this means of direct contact with their fans and do so very effectively. Think Lady Gaga, Ashton Kuchner or Justin Bieber. It’s also pretty clear that a celebs is doing their own tweeting … [Read more...]
