The following are the notes from my presentation as part of a panel on “Communicating in the New Normal” at the College Board 2012 Colloquium held in Newport Beach, CA January 7-9.  I was part of very august company: moderator Phillip Ballinger, Assistant Vice President for Enrollment and Director of Undergraduate Admissions at University of Washington at University of Washington, Marie Groark, Executive Director of the Get Schooled Foundation, and Millree Williams, Executive Director for Public Affairs Strategy at the University of Maryland. The New Normal: The Changing Communications Landscape The need to explore new models was the emerging theme of the Colloquium.   I’d like to take us up to 20,000 feet for a minute and talk about the new model of communications and the media landscape that is the new normal. How many of you use Facebook personally? Compare this 30% to this number: 96% of your target audience, people aged 18 to 35, is on social networks.  The … [Read more...]