Politicans Have a Vested Interest in Traditional Media

It's hard (for me anyway) to not continually reflect on technology and emerging behaviors--and how that cycle manifests in the next technological development. I was reading Citizen Marketers today and the authors mentioned McLuhan’s remarks about the political changes resulting from the widespread introduction of television. This got me to the larger implications of the subtle changes in our culture from these amazing news tools and systems of connecting. In particular, I was thinking about how the incredible democratization of social media is threatening to seriously change the political arena. We saw how Obama effectively used social media to reach a new voting population. We also see him intensively using television communication—more frequently than any administration before him.  (That is not a value judgment, just an observation.) It struck me that politicians of both affiliations should prefer traditional media, not just because they are 'digital immigrants' … [Read more...]