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Who Wants More Reality?

August 26, 2010 By 3 Comments
NFL uses augmented reality to mark the down lines

Previously published on Psychology Today.com "Positively Media" ---------- Sometimes when new technology is introduced, you get a glimpse of the future. The iPad was like that for me. Now Samsung is introducing the Galaxy Tab (tablet) on September 2. This time, the glimpse of the future comes from their marketing pitch not their product. The top item the Galaxy Tab offers those who want “more”? Augmented reality. Samsung's Galaxy is an interesting and slick entrant in the tablet field. Size-wise, it's halfway between the size of a cell phone and an iPad with a screen big enough to see things without squinting. (I’ve heard the iPad called an iPhone for old people.) Personally, I really didn't expect to like the iPad as much as I do, but I carry it everywhere. It's pretty hard to be an Apple-killer these days, but Samsung got a couple of things right that Apple missed in the first generation: the camera/video function. It is those added features that … [Read more...]

Filed Under: Augmented Reality, Education Tagged With: , ,

Online Safety: Educate not Legislate

May 27, 2010 By 3 Comments
2010-05-25-Future-Social-Media-Logos

Previously published in Psychology Today "Positively Media." Facebook’s recent privacy control changes have triggered a big response of concern, indignation, and pages of analysis. One thing you have to love about social media, when people are ticked off, you find out pretty fast. Facebook is doing some rhetorical back-pedaling but when people are angry, they demand solutions—often in haste and not often rationally. This has added fuel to the political fire to regulate social networking sites like Facebook. It’s time to take a deep breath and realize that we need a longer view to achieve a solution that is both effective and sustainable. That solution is education, not legislation. We need to redefine media literacy to include understanding how media technologies work and how they are used, not focus on content. We need to elevate media literacy to media citizenship. Facebook violated a social contract with its users. People are rightfully frustrated … [Read more...]

Filed Under: Culture & Society, Education, Social Media & Networks Tagged With: , , ,

Sneaking in a Little Culture Amidst the Marketing in Las Vegas using Augmented Realty Apps

May 25, 2010 By Leave a Comment

AR has lots of benefits, such as portability, interactivity, and personalization. But an under appreciated feature is that it can be a stealth contributor to cultural literacy while it pushes a marketing agenda. By including the arts and other cultural offerings and previews in the line-up of “attractions,” AR has the potential to increase awareness about the fine arts. By including accessible information about artists, musicians, and performances, AR can demystify, humanize, and normalize appreciation for the fine arts into a Main Street rather than Park Avenue experience. In the world of “money is no object” and "larger than life," who better to engage the use of augmented reality to show people around town than Las Vegas? The MGM Mirage properties has launched Vegas’ first AR iPhone apps available through, you guessed it, iTunes. This is just a taste of things to come for the hospitality industry sectors willing to make the investment in creativity and innovation. … [Read more...]

Filed Under: Augmented Reality Tagged With: , ,

Augmented Reality: Real Life with Toppings

May 19, 2010 By Leave a Comment
2010-05-19-tobi-dressing-room

Published previously on Positively Media Blog on Psychology Today. Care to try on a dress, take your picture in a virtual Mardi Gras mask, or figure out what size box you need to ship a package—from your computer? You can with augmented reality (AR). There is a virtual dressing room at Tobi.com* virtual city visits on Hotel.com and a shipping box simulator at USPS. Tissot Watches made headlines this week with a display in London where you can virtually try on out the styles and features of their entire watch line. Pretty fun. Don’t want to be house bound? You can take AR to the streets and use a smartphone to find a subway stop, locate a nearby restaurant AND read the recent reviews, or get information about a landmark. AR is interactive, instantaneous, very cool, and coming your way soon. By superimposing digital information (text, pictures, audio, or visuals) onto what we currently think of as ‘real life,’ AR merges 3-D environments in real … [Read more...]

Filed Under: Psychology Tagged With: , ,
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