I sat with a group of educators, marketers, public relations professionals, investor relations professionals, and web developers yesterday talking about how to develop a graduate level program focused on social media. This was especially interesting because as the only psychologist, my vantage point was quite different. Where marketers talk about metrics and stats in media use, I wonder about how people interpret or make meaning out of the experience. To me, the metrics might show if the net result is positive or negative but they don't illuminate much under the hood. I always enjoy it when I get to see a different way of looking at something or thinking about something by talking with smart people. The discussions also reinforce my opinion that effective media applications come from a multi-disciplinary foundation. One topic of discussion was, what does a program focused on social media even mean? What is social media? Is it the same as Web 2.0? Is it part of Web 2.0? Will … [Read more...]