Looking from both sides

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I recently heard from a friend in China in response to my blog entry (March 28, 2008) about perceptions of misrepresentation of Chinese events by Western media. I found his remarks fascinating and a good reminder that we have to understand each other (interpersonally, internationally and intergalactically) in order to avoid misunderstandings. Attributing intentionality and meaning is risky business if you can’t look from the other side. Talking about the incident in which CNN commentator Jack Cafferty made some (what I consider to be) irresponsible remarks about China in the wake of the Olympic torch protests, my friend Michael writes:

I met with a Canadian friend on Sunday in Chengdu, who is a professor working with the National Film Board, and we exchanged opinions on the recent Cafferty issue. I said that the Chinese and Western people have very different understandings on the role of media and their relationship with the government. While the Western people tend to think that what the media, in general, say and do should not represent their governments’ points of view because of the freedoms of speech and press, the Chinese are more likely to think that, no matter what, a government ultimately has a say on its own media, because it has the right to license the permit to the media. So, basically, the conclusion from the Chinese side is that if a media personality said something derogatory toward China, then the government must be behind this scheme, either obviously or through acquiescence, especially when the media enjoys a national or international reputation, because it means to the Chinese that this particular media must be very serious and represent the national voice.

It seems that, for the average Chinese, CNN is comparable to the international channel of the American state television, while its counterpart in U.K. is BBC. Psychologically speaking, because of the above reasons, I think the Chinese people would not consider Cafferty’s comments as an individual TV personality’s opinion but as a general attack from the American government. To put it in another way, it’s not seen as a CNN/China thing but as the U.S./China. That’s why it enraged so many Chinese young people, or else, in China, no one cares about what an obscure person says. Actually, barely anyone knew about Cafferty before such a thing took place.

Western Media from a Chinese Point of View

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Mass media helps make a nation real and tangible through depictions of images, symbols, and events. Information from within China, which had been cut off during the Mao regime from 1949-1976, is more open but still subject to government censorship. Without adequate or accurate sources, western media creates and disperses images of China based on journalistic interpretations of out-dated stereotypes and some outright errors. Confounding objective representation is the fact that China is geographically distant and diametrically different from the United States in her culture, language, history, politics and economics and nearly every frame of reference that might facilitate Western understanding. The physical and cultural distance, combined with the current political climate, makes China an easy target for stereotyping and “othering” in news and political rhetoric.

Stone and Xiao (2007) show that since the break-up of the Soviet Union, the American popular press has focused on China as the adversary. In a 2004 CNN and USA Today poll, more than 40% of Americans regarded China as a potential threat or even as an enemy. Journalists substituting narratives for facts perpetuate this view by making crises out of everything from trade balances, outsourcing, Chinese investment in United States companies (e.g., CNOOC’s attempt to purchase Standard Oil), to pirated DVDs (See Altheide, 2002, and Glassner, 1999.)

We received this YouTube link from a friend in China in response to the global press coverage of the unrest in Tibet. Our friend says: “I think this is pretty much telling others what the 99% of Chinese overseas students are thinking right now….ironically much of  YouTube is banned in mainland China, and I hope our government can improve the communication skills and learn more about the crisis management.” The video is a little hard to follow except that it is very clear that they feel misrepresented. Also, note the assumption in the video that they believe no one is so stupid that they couldn’t tell a Nepalese soldier from a Chinese soldier and thus attributes Western misreporting to malicious intent. Is Western press guilty of “they all look the same to me?”

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Altheide, D. L. (2002). Creating fear: News and the construction of crisis. New York: Aldine de Gruyter.

Glassner, B. (1999). The culture of fear: Why Americans are afraid of the wrong things. New York: Basic Books.

Stone, G. C., & Xiao, Z. (2007). Anointing a new enemy: The rise of anti-China coverage after the USSR’s demise [Electronic Version]. International Communication Gazette, 69(1), 91-108. Retrieved February from Sage Journals Online.

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