My friend Bret Morstad submitted this great video, called "The Message" to TED. It speaks to the seismic shifts in culture and psychology that innovations in technology and a connected global community have delivered. I view media technologies and societies (and all things, really) from a systems perspective. A system means that every participant in the system contributes to its movement and evolution. I like this video because it reminds that the power (and obligation) for change rests on each of us. Good luck with the TED committee, Bret! … [Read more...]
5 Keys for Social Media Marketing Using Storytelling
January 23, 2011 By 2 Comments
A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that taps into psychological fundamentals, making them the most effective way to engage audiences. Stories have the ability to express the essence of a brand or advocacy campaign because they convey meaning. Stories transport us into a participatory world that we personalize using our goals, imagination and emotions. Stories are how we make sense of the world, how we connect, and how we share. In other words, a story does for brand messaging what social media does for people: it engages, connects and shares. Here are 5 keys to harnessing story power: Find your story. What is the essence of your goal, organization, or service? Why does it exist? What is the fundamental message? Who are you saying it to? Build your story. Stories consist of characters with goals: the hero we root for … [Read more...]
