From http://www.hispanicmpr.com/: A podcast interview with Bonnie Buckner and Pamela Rutledge A Think Lab co-founders is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. They discuss transmedia storytelling with podcast host Elena del Valle. You can find the podcast on the HMRP website listed as "HMPR Bonnie Buckner, M.A., Pamela Rutledge, MBA, Ph.D. to play or download. The podcast will be listed in the May 2011 section of the podcast archive. … [Read more...]
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Transmedia Storytelling Podcast for Hispanic MPR.com
Filed Under: Psychology, Social Media & Networks, Transmedia Tagged With: Hispanicmpr.com, podcast, transmedia storytelling
Perpetuating the Fear of Technology
Shame on LA Times columnist Sandy Banks for perpetuating ignorance and the fear of technology in her column “The stage is too big for kids” . If you want to see a parent who needs to learn more about technology, read this column. It exemplifies the response of people who aren't willing to learn what it's like to be a kid living with technology today. Let me say at the outset, I have a problem with people who quote research without at least telling me what research they are quoting so I can look it up and read it myself. But that's just a pet peeve of mine. The main point is that Banks' column is contributing to what communication scholar George Gerbner calls the "Mean World" syndrome, where the negative or violent content content of mass media makes people believe that the world is more dangerous than it actually is. In the first paragraph, Banks mentions cyberbullying, online perverts and “Facebook depression” as things “stalking our kids.” Kind of front-loaded … [Read more...]
Filed Under: Education, Psychology, Social Media & Networks Tagged With: Emerging Technologies, Facebook, fear, Mean World
5 Reasons Why Sharing Regrets Online Can Help
Life is full of choices. When things don't go as we plan or hoped, we feel regret. It is a common and universal experience. At the risk of stating the obvious, regret is considered a negative emotion. But unlike other negative emotions, such as sadness, regret can be more difficult to manage because it involves self-blame--regret is about lost opportunities and possible selves. The regret can be painful and enduring. Online sites like SecretRegrets.com can help because, as we've discussed in previous posts, the human brain doesn't discriminate against virtual environments when it comes to social connection. Research shows that the depth of our regret is often related to our ability to achieve closure (Beike, Markman, & Karadogan, 2008). We can get closure by finding a 'second change'-having future opportunities to make a new choice. For events that cannot be changed and where the circumstances are not repeatable, closure is harder to get. Psychological closure happens when we … [Read more...]
Filed Under: Cognition, Culture & Society, Emerging Technologies, Social Media & Networks Tagged With: Online Disclosure, Regrets, SecretRegrets.com
5 Steps to a Successful Social Media or Transmedia Marketing or Advocacy Campaign
At the center of every successful social media and transmedia marketing or advocacy campaign is a story that reflects universal values and aspirations. A story is the most effective way to engage audiences because it connects with all three levels of the brain, the primitive and intuitive, the emotional, and the executive center. Stories package information into chunks, ideal for communicating with a brain that processes information the same way for memory and retrieval. Stories capture the essence of a brand or advocacy campaign because they transcend differences and build bridges that create social capital through reciprocity and a sense of community. Story allows us to participate at many levels because it is a fully sensory dialogue. For brands and people, story creates and promotes culture. An effective transmedia campaign is not about what media platforms, special effects, or tools you use. It’s about a coherent and meaningful story that unfolds across the media. Here … [Read more...]
Filed Under: Social Media & Networks, Transmedia Tagged With: Social Media & Networks, storytelling, transmedia marketing
