Every day you wake up to a flow of information. Your alarm clock sounds and you check your smart phone for email and Facebook posts. You scan a newspaper over breakfast; listen to the radio as you head to work. You get a warning about local traffic from your navigation device and have it search for the nearest coffee bar on the detour. Your assistant sends a text message saying that your first meeting has been delayed. Your day has only just started, you haven't even sat down at a computer and there is already a constant conversation. It's the same for your customer. We live in a socially-networked, transmedia world. The wealth of information across so many channels is both an opportunity and a challenge. We need effective organizing systems and filters that connect information in the world with things that have meaning and relevance. This is true of the sender and the receiver. We need to find a way to break through and hear or be heard, whether you are an individual, an … [Read more...]
