Want to Keep Your Job? Get More Education

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Education and online learningA version of this  article ran on PsychologyToday.com in my blog “Positively Media.”

A recent survey by the Career College Association reported that 9 out of 10 Americans think college is important for career opportunities and 67% believe that education is the key to competitiveness in the global economy. Turns out education can also be the key to keeping your job in an economic downturn. Recent employment numbers from the Bureau of Labor Statistics shows that not only do people with more education earn more, but in tough times like these, education provides a buffer against unemployment. The unemployment rate for people with a bachelor’s degree or higher as of October 2009 was 4.6%. However, compare that to the percent of people out of work with less than a high school diploma– 14%. When it comes to unemployment, 10% is a lot. The desire for more employment options is also fueling a spike in enrollment of adults returning to school.

Unemployment by Education Level

The good news is that technology can help. First, it allows you to build a persuasive argument to inspire your kids.  You can find employment and earning potential numbers at the click of a mouse (including charts) at the Bureau of Labor Statistics website so you can show your kids at the dinner table why it’s so important to get an education. (Make sure you translate the numbers into a currency your kids will understand, like clothes or cars.)

More importantly, however, communications technologies make education available to people–both young and old–for whom it was previously out of reach. Traditional higher education programs can be prohibitive for a number of reasons: cost, geography, admission requirements, or home and family demands. Also, according to a report by Howell, Williams, and Lindsay Thirty-two Trends Affecting Distance Education: An Informed Foundation for Strategic Planning , the current higher education infrastructure isn’t equipped to handle the number of college-bound students coming down the pipeline, not to mention the swelling number of nontraditional students looking to further their education and career options. In 2001, 42% of all students were over age 25.  Adult learners are the fastest growing segment of the higher education population.

Brick and mortar institutions can’t offer the flexibility to facilitate the needs of many, particularly adult learners, so it’s exciting to see different solutions using distance learning models springing up. For example, the Big Bend Community College has established satellite “Community Knowledge Centers” to provide broadband access to their programs.  The military is instituting a virtual school program to help the kids in military families stay on track through frequent relocations. The Conterra Telecom Services is connecting eight high schools in the Navajo Nation to the Northeast Arizona Technological Institute of Vocational Education.  Where the average distance between high schools is 101 miles and 78% of student have to travel over unpaved roads to school, providing high speed Internet access can make a huge difference.

With the technology we have today, there is no reason why quality education cannot be available to anyone who wants it. In a perfect world, everyone would have a chance to stroll leisurely past ivy-covered halls carrying a swell book bag on their way to a lecture by a Nobel laureate. But it’s not. Only about 25% of the population is able to attend a four-year college. Distance education is a powerful way to help expand access and options to the rest.

Contrary to widely-held beliefs, distance-learning is not a sorry second best.  It is possible to have very meaningful relationships and learning experiences in asynchronous environments. I know. I’ve been on both sides of the equaiton. Just like in face-to-face courses, much of the success of an online course is due to the energy the teacher and students invest. But it is the convenience and flexibility in scheduling of the distance learning format that allows most students to continue their education. While there are potential downsides, of course, the disadvantages are vastly outweighed by the alternative–no education.

The U.S. could learn from places like India’s Indira Ghandhi National Open University. It provides educational opportunities through distance and open education targeting disadvantaged populations. There are kids working as busboys working in Kuwait studying to be engineers, thanks to this system. We should take notice of both the opportunity and the motivation and energy of so many who are working to take advantage of it.

The world is becoming a smaller place, thanks to technology. This means that competition for jobs, not just goods, is in a global market. The disparity in unemployment across education levels is an example of this trend. If you haven’t seen the viral video “Did You Know” on YouTube, watch it to get an idea of the magnitude of this global shift.

Unemployment numbers underscore the importance of an education in slow economic times.  But in the global economy, we not only need to get an education, we need to keep learning.

Richardson, J., & Swan, K. (2003). Examining Social Presence in Online Courses in Relation to Student’s perceived learning and Satisfaction. JALN, 7 (1), 68-88.

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What Courses Should I Take to Study Media Psychology?

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Wondering what courses make up a media psychology curriculum is common particularly among people thinking about the next steps in their education.   Recently a young woman from Athlone High School for Girls in South Africa posed this  question, so I am sharing my response here.  It is exciting to hear that people all around the world are becoming aware of the importance of psychology in addressing media and technology in our daily lives.

Media psychology, while based in psychology, is transdisciplinary.  You will want a working understanding of several areas of psychology, sociology, and (surprise!) design.  You will also want good communication skills and actual (not theoretical) experience with media applications.  Each person develops their own interests that will involve more targeted learning.

Start with a broad view of psychology, including developmental, cognitive, and social. When you are thinking about how people use, develop or are impacted by media, developmental psychology helps you to understand how people develop, change, and mature and the differences that makes in how they perceive the world. Cognitive psychology looks at how people think–including the physical nature of processing information of all kinds (words, images, sounds) through the senses, how that gets our attention, and influences how we learn, are persuaded, and become engaged. It also looks at the qualitative side–how individuals interpret or make meaning out of all that information based on our individual experiences and culture.

Social psychology and sociology examine different aspects of the behavior of individuals as they connect with groups, group behaviors, networks and network behaviors, and the sense of self and place that are part of our social and personal identities. It also looks at broader social implications of society as groups, institutions, and nations. 

From there, two areas that I find particularly relevant are Narrative Psychology and Positive Psychology.  I find Narrative Psychology very useful because stories are how we connect the dots when we try to understand things.   Positive Psychology contributes to understanding how strengths, self-efficacy, hope, and resilience can be important factors in the development of prosocial media.

Good communication skills are very important so that you know how to get your message across. The best understanding of psychology and media in the world won’t help if you can’t communicate your thoughts.

As technology changes, we must be more innovative, intuitive, and creative. Design brings together disparate elements in new and exciting ways.

And finally, learning how media is produced, how technology tools work, and how the technology influences content and our interaction with it and each other is very important. The tools change often, but the fundamental issues of people and message construction will continue to apply.  Media psychology is an applied field, promoting the understanding of media technologies, their impact, and their potential.  Philosophically, the media psychologists I know are actively engaged in the positive development and use of media technologies for everything from education to social change.

Pursuing a Career in Psychology, Education, and Interactive Media

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I always enjoy getting questions from people interested in integrating media applications into their field of study or in pursuing a career in media psychology. The questions come from around the world and are always full of enthusiasm for learning, the potential of media technologies, and making a positive contribution to society. It is always a chance for me to remember not only how much I love the field of media psychology, but why I think it is so very important.

Media psychology is a broad field. Recently I received a question from a new graduate in the Middle East about how to follow a path that integrates psychology and education using interactive technologies, particularly for special needs populations. I am posting my response since many people may have similar questions and this is a good way to get a conversation going.

You can learn how to actually build the interactive programs by studying gaming and software development or how to implement them by studying education and curriculum development—either way, you must learn how and why they are effective and when their use is appropriate. The latter is particularly important if you are working with a clinical population such as handicapped, mentally-challenged, or psychologically distressed, either from pathology or trauma. In order to serve that population adequately and ethically, you will need clinical background that involves the study of psychopathology, personality development and disorders, cognitive and developmental psychology and an understanding of physical and mental handicaps. An alternative route is to pursue what in the U.S. is referred to as special education. It is a track within an education degree that focuses on teaching special needs kids. It is more about learning and educational pedagogy than psychology.

But the really important thing to clarify is your goal. Media technologies are just tools to get something done. The tools change very quickly. First figure out what you are trying to do and then you can learn the reasons why different technological tools work (or don’t) in achieving the goal Tools to help humans must be designed in a human-centered way. I know that seems obvious, but you’d be surprised how many things are designed with no apparent thought to human use. (Check out The Design of Everyday Things).

Once you have decided on your emphasis (the technology, the education, or the psychology), you will be better able to decide your path.

As a psychologist, my bias is toward understanding the how and why and letting someone with good technical skills build the media. As a media psychologist, I have input into the development process but do not do any of the engineering, programming or physical generation of the tools. I will be looking at things like developmental appropriateness, the experience of using the tools (such as whether or not the child not only learns something but feels positive about the learning in a way that supports their self-confidence and motivation), and the cognitive and emotional aspects of the interface such as perception of objects, attention, and engagement.

Another approach to media education, such as public education through mass media, public service announcements, programs that appear as entertainment but are embedded with lessons and values.  These are more general and do not target individual users as much as a group who might benefit from the information, such as teens learning about smoking, alcohol abuse, or drug use.

If your interest is in the use of interactive programs to support special needs children, however, I would recommend either pursuing a masters in education or clinical psychology and taking additional classes in media development—not media studies about content analysis but about the ways people interact with and are influenced by media. There are very few programs that officially integrate media and psychology (or media and education, for that matter) so you may need to build your own curriculum in whatever program you choose.

At the master’s level, most programs in the U.S. will demand a good command of written English because scholarly writing has more rigorous standards at the master’s level than at the undergraduate level. This is also true of the program where I teach at Fielding Graduate University, the Master’s Degree in Media Psychology and Social Change. You may find it interesting to look a the website and curriculum to get ideas about what sounds interesting so you can further hone your search.  The New School in New York is doing some very exciting work in gaming, for example.

You might also want to read:
Gee, J. P. (2004). What Video Games Have to Teach Us About Learning and Literacy. New York: Palgrave Macmillan.

Brown, J. S. (2000). Growing Up Digital: How the Web Changes Work, Education, and the Ways People Learn. Change, March/April, 10-20. Retrieved August 29, 2007 from http://www.usdla.org/html/journal/FEB02_Issue/article01.html.

Buckingham, D., & Burn, A. (2007). Game Literacy in Theory and Practice. Journal of Educational Multimedia and Hypermedia, 16 (3), 323-349.

The following article in online and breaks down some of the theoretical bases of different aspects of interactivity:
Sims, Rod. (2000) An interactive conundrum: Constructs of interactivity and learning theory. Australian Journal of Educational Technology. 16, (1), p. 45-57 http://www.ascilite.org.au/ajet/ajet16/sims.html

I wish people great success pursuing their passion for media psychology. If you have other questions, please don’t hesitate to ask.

The Psychology of Website Design – PowerPoint Overview

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This slide show was originally created for a presentation in 2006 but was updated for a group of student web site developers at NYU a few months ago. Web technologies continue to rocket along and the tools have become more flexible, innovative and sophisticated. The fundamental psychological issues of effective design, however, haven’t changed, because now, more than ever, information must be delivered with a client or user-centric perspective. Social media and extensive ability to interact and paricipate in new media has made us less tolerant of any medium, website or otherwise, that does not address our needs.

The Native Tongue of Teens: Social Media

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(This was posted June 5, 2009 on my blog “Positively Media” at PsychologyToday.com)

Ralph Waldo Emerson said:

“No man should travel until he has learned the language of the country he visits. Otherwise he voluntarily makes himself a great baby – so helpless and so ridiculous.”

Think of the tech-saavy younger generation as another country with a different language. Their lives are inseparable from technology and they are connected to each other and to information flows in ways many of us will never understand. We can learn to speak their language or we can look ridiculous and irrelevant.

No where is learning to speak the language of technology more important than when you’re trying to educate young people. At a time when one in five American students drops out of high school, we parents and educators need to work on our language skills. This is why I love to see educational institutions embrace media technologies. At Azusa Pacific University (APU), my friend David Peck is leading a team doing some really cool things to connect with this generation of digital natives by creating conversations in the language of the users. Sounds simple enough, but it is surprisingly rare.

APU is smartly and simply integrating game play and information delivery. Their website contains games starring Stickman Bob where you must protect the campus from comets and, although I am embarrassed to say that I destroyed the campus several times due to my lack of gaming skills, I now know what the Cougar Dome and Wilden Hall look like and I’ve never been to APU. After flattening the place, I also feel a little responsible for the protection of the campus. Pretty good emotional engagement for 15 minutes of play.

Games like Stickman Bob can also normalize experiences, such as the anxiety of the admissions and entry process, such as where you help Stickman Bob dodge crazed admissions counselors by leaping wildly and arming him with book bags. (I’m sorry to say that my Stickman Bob was resoundingly trampled.) This injection of humor allows APU to humanize their institution. They also invite engagement by letting you customize your own personal Stickman Bob avatar (in either gender) and keep track of your score. And they don’t stop there. You can “Join the Stickman Bob Facebook Group” or Twitter your opinions to @azusapacific. While marketers will be all excited about the website’s “stickiness” (ability to hold visitor’s attention), the real value comes in the brand perception of APU and in beginning to build a relationship with prospective students that will last long beyond graduation. These games are the equivalent of saying “Hey, we get you!” If it were my school, I’d put Stickman Bob on the home page.

As technologies emerge, the boundaries between platforms become more porous and things cross over. Think texting your Twitters and iPhoning your Facebook page. What many consider to be Internet applications are hitting the road. Mobile devices are an under-25 appendage and Blackberries and iPhones are no longer the tools of tech-dilettantes and Type A workaholics. In the summer of 2008, Hot Lava Software working with the Kauffman Foundation used the ubiquity of mobile devices to deliver Science, Technology, Engineering and Mathematics education as a ‘Sports Bytes’ contest to teens’ mobile phones with the hope of sparking their interest in the math and science at a time when many teens turn away. They asked questions like: Which ball has the slower speed when thrown: a softball or a baseball? Over 70,000 teens registered to play over the series of sporting events.

Teaching mobile game development is also emerging as a motivational tool to engage students, according to researchers like Kurkovsky, and can help students see the connections between Computer Science and real-world technology.

Where many educators demand the incapacitation of mobile devices during class, schools like APU have faculty that say “Turn on your cell phones. Text me with questions.” They are actively going mobile with access to school information like sports scores and calendars available to students via mobile devices with plans to integrate administrative chores. Compared to India, however, the US is a bit behind in adoption of mobile applications. New startups are doing everything from introducing mobile-based English language classes to companies like Find Guru who developing online classroom where you can get connected with teachers, assignments and texts. Love me, love my technology.

The brilliance of these projects, and the hopefully many like them, is that they aren’t using technology to replicate current educational experiences. They are using the technology to support ways of motivating and connecting with kids in the language they use every day. Not only will using technology help motivate and engage kids, it is also the only way to prepare them for problem-solving for jobs that haven’t been invented yet in a world full of technology.

Kurkovsky, S. (2009). Engaging students through mobile game development. SIGCSE Bulletin, 41(1), 44-48.
Photos: APU Public Relations, iStockphoto.com

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