There’s a story about the demise of Facebook in the Washington Post: Worldwide ebb for Facebook.
I like the logic–when a company’s been around long enough for someone to make a movie out of it, then it’s probably on the downhill slide, even if they do get Justin Timberlake.
That people are interested in something new [...]
Entries Tagged as 'Brands & Markets'
Drucker and Facebook–Organizing for Change
October 19th, 2009 · 7 Comments · Brands & Markets, Psychology
The Positive Psychology Of Entrepreneurship
July 16th, 2009 · 3 Comments · Brands & Markets, Networks, Social Media
A version of this post appeared in my blog Positively Media on Psychology Today.
There’s a lot of buzz about entrepreneurship right now. This is especially obvious if you hang out on LinkedIn, Twitter, or cruise the Ning social networks. It is not surprising, given the amount of people looking for jobs due to cutbacks [...]
Rebranding Nigeria in Global Brains
April 10th, 2009 · 4 Comments · Brands & Markets, Global, Social Media
Nigeria has recently embarked on a rebranding effort to improve their image worldwide. Global perceptions are important in attracting the kinds of things an emerging economy needs to improve the living standards and opportunities of its people: tourism, trade, foreign direct investment and foreign financial assistance, or even to meet the UN recommended Millennium Development [...]
Redefine Business Success to Fit the Times
April 10th, 2009 · No Comments · Brands & Markets, Psychology
An article on Entrepreneur.com “In This Economy, Everything’s (Re)Negotiable” got me thinking about how hard it is to make changes in a business. Aside from contracts and other commitments, it’s difficult to retrench because it means redefining how you think about yourself and success. Running a business is hard work because you have to be [...]
Tags: Entrepreneurs·Success
Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling
February 25th, 2009 · 1 Comment · Brands & Markets, Politics & Policy, Social Media, Technology
Why would someone use television ads, billboards, and print to drive people to online and social media sites?
1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or
2) you are trying to look very hip and don’t care if [...]
Tags: Branding·Facebook·Jack in the Box·Social network·twitter
