Reverse Mentoring Won’t Work

No Respect Taken, No Respect Given

The Wall Street Journal reports that reverse mentoring has finally cracked the workplace so that senior executives can learn more about technology, social media and the latest workplace trends.  Great idea, but reverse mentoring won't work.  It violates the very premise of a social media environment that it purports to address.  Mentoring must be about a two-way flow of information and respect.  What organizations need is collaborative mentoring. Reverse mentoring is exactly the wrong way to think about knowledge exchange in an organization.  We live in a time of social networks and peer-to-peer connectivity.  Calling it reverse mentoring implicitly supports the linear and uni-directional exchange of information and existing organizational hierarchies.  Reverse mentoring won't work because it challenges not only the existing hierarchy but essentially tells someone who spent years developing skills that it's not good enough.  Whether that's true or not, it's not how you … [Read more...]

All The World Is A Story

2011-11-20-tree-in-book-square-250w-storybook

Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment.  Its adoption is slowed, however, by the confusion over what exactly it is.  Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the promise of the wide array of tools and get caught up in the romance of ‘building out a storyworld,’ — and end up overlooking the substance.  Good transmedia storytelling starts with the story. The story doesn't live in the storyworld.  The story starts with and lives in the brain.  The brain is the vehicle for engagement.  Successful transmedia storytelling provides the brain with multiple vehicles for participation.  Participation creates immersion because we ‘buy in.’ It is a renewable energy source because it creates the motivation for continued engagement. If you mention ‘Transmedia Storytelling’ to aspiring artists, their eyes light up and their minds fill with … [Read more...]

10 Keys to Good Interactive Apps for Pre-schoolers

ostory animals

Social media has redefined "participatory" in all kinds of ways.  Social technologies and easy-to-use tools have changed fundamental assumptions about how we interact with everything, not just each other.  It's time we get used to the idea that kids these days think media is for interacting and not watching.  Parents can take comfort in knowing that interactive technology, when developed well, allows a child to actively engage in their own learning.  One such app, Wendy's Giant List of Things to Do for the iPad, has 10 qualities that would make Piaget proud. The current generation of toddlers is growing up with the expectation that media allows active play and, more excitingly, that information is something they can interact with, explore, manipulate, and share.  This attitude will be a big plus when they are old enough for science class.   Easy-to-use technologies like the iPad with its touch screen are encouraging development of interactive apps and books that are fun and … [Read more...]

Social Networks: What Maslow Missed

Maslow's Hierarchy of Needs Model

Maslow’s hierarchy of needs model, developed in 1948, resonated across many disciplines, from business, technology and education to its field of origin, psychology.   It spoke to potential and to positive conceptualizations of human motivation.  As popular and widely applied as this model has been, however, insights from the use and adoption of social technologies like Facebook and Twitter, combined with increased knowledge about brains and networks, show that our understanding of Maslow’s model misses the mark in a very fundamental way.  It doesn’t give enough credit to the role of social connection. Maslow’s hierarchy of needs captivates us because it brings a sense of order to the chaos of human behavior.  Psychologists, educators, parents, and marketers have been trying to figure out what influences behavior for a long time.   In contrast to the behaviorist’s carrot and stick, both widely employed and frequently discredited, Maslow’s hierarchy has a nice … [Read more...]