Pam is the Director of the Media Psychology Research Center. She comes from a background of communication, business management, and media psychology. As a media psychologist, Pam focuses on positive psychology values and the positive use of media. Her current research involves the intersection of social media, augmented reality, positive psychology, and cognitive mapping working with the Imagined Communities project.
Pam is adjunct faculty at Fielding Graduate University in the Media Psychology and Social Change Master’s Program. She is also an instructor of Media Psychology at UCLA Extension. She is on the advisory committee for the UC Irvine Extension social media certificate program and is an instructor of social media and audience profiling in that program. Pam is also a partner at Rutledge Capital, LLC, where she puts psychology to work developing financial, economic and investment media.
Pam began her career as in visual design specializing in identity development programs and media production for financial and educational institutions. She was the recipient of several awards for creativity and innovation in Alumni Magazine design.
A trained Redecision therapist, Pam spent several years working as a clinician. She also developed and presented a series of seminars in cross-cultural communication skills for American dorm residents in a Japanese school
Pam does consulting and coaching in social media programs, visual design, effective communication skills, and parenting with or without technology, drawing on her professional training and life with five children, two dogs, two cats, and a husband with an insatiable urge to learn about the world be seeing everything in person. They divide their time among New York, Newport Beach, Las Vegas, and Maui.
Pam received a BA from Pomona College, an MBA from the Drucker School of Business at Claremont Graduate University, and a MA and PhD in Psychology with a concentration in Media from Fielding Graduate University.
Research interest include the user-experience and meaning of social media technologies and the impact of media literacy and image alteration on self-image. Recent research involved the impact of media on measures of cooperation and conflict between the U.S. and China using the Olympics as a focal point. When not working to achieve world peace, she focuses on a Positive Psychology framework to develop media that promotes personal strength and positive identity development. Pam can be reached at prutledge@mprcenter.org or on Twitter at pamelarutledge
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