Unlikely Heroes: Resilience with a Dragon Tattoo

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Hollywood's remake of the film from the bestseller "The Girl with the Dragon Tattoo"is scheduled for release just before Christmas.  It comes on the heels of the 2009 Swedish film versions of the Stieg Larsson's Millenium Triology*.  While not exactly family fare, I loved Larsson's books and I'm not the only one eager to see how Director David Fincher handles the material.  The marketing build-up to the December release, concern about the explicit sexual violence, the casting intrigues, and the inevitable comparison to the Swedish versions have, however, eclipsed the true power of the book -- the psychology, particularly of Larsson's complex anti-hero, the anti-social, computer hacker, Lisbeth Salander.   The Psychology of the Girl with the Dragon Tattoo furthers this discussion. The soon to be released anthology published by BenBella  and edited by fellow PT blogger Robin Rosenberg and Shannon O'Neill, is collection of essays (including mine) examining the psychology of Lisbeth … [Read more...]

Transmedia storytelling: It’s the story stupid!

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We need a new name for 'transmedia storytelling'. It seems like all the excitement about big transmedia storytelling projects has made it the buzz term du jour. But somehow, in all that excitement, the fundamentals have become obscured. It's important to remember that in 'transmedia storytelling,' that 'transmedia' is an adjective. 'Storytelling' is the noun. The transmedia part of transmedia storytelling is like building a musical score the way a conductor employs different instruments in an orchestra. Each instrument doesn't sound the same or play the same notes but if performed well, is beautiful on its own. Together they create a whole new experiential space that transports us by opening the door to our emotions and imagination. Transmedia storytelling, like a symphony, creates a collaborative and immersive story ecosystem that is new, engaging, and exciting. It takes tremendous creativity, talent, and, literally, orchestration, to pull off a transmedia storytelling project. But … [Read more...]

Transmedia Storytelling Webinar Receives 2011 IMA Award

The webinar I created with colleague Dr. Bonnie Buckner for UCI Extension, “The Power of Transmedia Storytelling: Persuasive Communications Across Emerging Technologies,” won the best webinar content award from the Internet Marketing Association. We created it for the course we developed and teach on Transmedia Storytelling and Marketing for UCI Extension’s Internet Marketing Certificate Program. I am excited to have our work acknowledged by this award because, for me, effective transmedia marketing is a way of viewing the world before it becomes a strategy. It’s a willingness to think multi-dimensionally and acknowledge the psychological shifts in individuals that have totally redefined what it means to be a customer. Transmedia storytelling, as I see it, uses storytelling to bridge narrative, branding, persuasion, and media psychology with emerging and traditional media for coherent, authentic, and engaging communication. See the full press release. … [Read more...]