How Media Psychology Contributes to Ergonomics

No Gravatar

I received the following thoughtful question:

Human factors are investigated under the scientific discipline called Ergonomics for comprehending human cognition, or the brain system, in order to design information systems within human factor limitations.  How are ergonomics and media psychology related?

Human physiology and cognition are obviously central issues to ergonomics and they take into account human development across the lifespan from that perspective. Media psychology also looks at the experiential aspects of human interaction with objects and environments across the lifespan. It extends the usability to the perceptions of self and self-reflection, such as, identity, self-efficacy (competence), engagement and flow (in contrast to attention), persuasion, qualitative perceptions of aesthetics, and attribution or the meaning we give to our interactions.  For example:

  1. Did this experience make me feel competent or incompetent?
  2. Did I feel able to make a good decision as a decision-maker?
  3. Did I feel engaged at an appropriate level–not to hard or too easy–so that I feel effective and energized?
  4. Was the lay-out or design aesthetically pleasing contributing to my overall mood?
  5. How do I feel about using technology?  What do I think is the ‘normal’ way of doing this action?
  6. Do I trust the experience or information?

Since humans often attribute actions of others and situational context as reflecting back on themselves, these are important considerations that impact not just whether a person is able to use something, but if they will use it or be productive and effective using it.   Media psychology will look how the physical usability impacts these types of experiences, drawing on positive psychology, social cognition, learning theory, multiple intelligences, individual strengths,  developmental psychology, and cognitive mapping and schemas in addition to the cognitive and biological issues that ergonomics address.

About Dr. Pamela Rutledge

Pamela Rutledge is a consultant, author, researcher, and the Director of the Media Psychology Research Center. Her area of expertise is positive and cognitive psychology applied to emerging technologies and the use and impact of social media, narrative, and transmedia storytelling on branding, messaging, and consumer behavior. She is Adjunct Faculty at the Massachusetts School of Professional Psychology and Fielding Graduate University and an instructor of Media Psychology, Social Media and Transmedia Storytelling at UCLA Extension and UC Irvine Extension. Pam is also on the advisory board for UC Irvine Extension Business School's certificate program in Internet and Social Media Marketing. Pam develops workshops and presentations to teach Transmedia Storytelling for Marketing and Branding for both for-profit and not-for-profit organizations..

Trackbacks

  1. [...] This post was mentioned on Twitter by Dr. Pamela Rutledge and Psicologica-Mente, Doktor Psycho. Doktor Psycho said: How Media Psychology Contributes to Ergonomics http://bit.ly/bL9gg0 #PsychologyofMedia [...]

Speak Your Mind