Social Media: The Media We Love to Hate

2010-05-21-Devil-FB-logo

Published Previously on Psychology Today "Positively Media" What is the media we love to hate? Right now, it's social media. As a society, we hate pretty much anything new or that we don’t understand. I’m sure the mass media execs and video game developers are beside themselves with glee to see so much attention on reports of social media addiction and controversy surrounding Facebook’s privacy issues. Yesterday’s devil-child is eager to jump on the bandwagon and skewer the next guy. Social Media is an easy target. Not only is it new, it's acceptance varies widely by age.  The enthusiastic adoption of social media technologies and tools by young people worries older people who don’t really get it. The digital immigrants are not willing to trust the judgment of digital natives; just like most generational belief schisms. You can just hear the collective digital immigrant response: “That isn’t the way I did it.” That point of view leaves only two … [Read more...]

AR for Business Cards: Barcode Becomes iCode

iphone-w-bardcode

I love augmented reality (AR)*. I love the unseen potential and the mind warp of converging realities. While I readily confess to being a tech-nerd, I am not particularly well-versed at the really technical end that drives all this new technology. I have been trying to figure out an easy way to get AR onto my business card.  (Easy means something that I can do myself.)  I’d love to have an icon allows me to appear like Princess Leia; a mini-me talking away earnestly about how much I love the psychology of media experience and why that’s important.  However, so far I haven’t found that capability without either spending money or getting more education.  There are people doing some interesting things in this area.  I tried VisualCard but I couldn't get it to work.  Stickybits is also cool, but I didn't really want to take the chance of someone adding files to my barcode. (I know sharing is good and part of the social media experience, but I'm not ready to relinquish … [Read more...]

Augmented Reality: Real Life with Toppings

2010-05-19-tobi-dressing-room

Published previously on Positively Media Blog on Psychology Today. Care to try on a dress, take your picture in a virtual Mardi Gras mask, or figure out what size box you need to ship a package—from your computer? You can with augmented reality (AR). There is a virtual dressing room at Tobi.com* virtual city visits on Hotel.com and a shipping box simulator at USPS. Tissot Watches made headlines this week with a display in London where you can virtually try on out the styles and features of their entire watch line. Pretty fun. Don’t want to be house bound? You can take AR to the streets and use a smartphone to find a subway stop, locate a nearby restaurant AND read the recent reviews, or get information about a landmark. AR is interactive, instantaneous, very cool, and coming your way soon. By superimposing digital information (text, pictures, audio, or visuals) onto what we currently think of as ‘real life,’ AR merges 3-D environments in real … [Read more...]