If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts CEO Rob Katz talk about the changes they've made in their approach to reaching skiers and snow enthusiasts. While this is a great example of responsive and proactive marketing, it reveals bigger trends about how social media technologies are changing the way people interact with information and how that impacts their behavior. Five Things to Remember About Social Media A picture is worth a thousand words but a video says it all. Video is a powerful communication tool. That seems obvious, of course. Humans process information from images far more efficiently than words alone. Video is an image on speed-it engages different sensory inputs and delivers an image stream. Social media allows for the distribution of videos to be immediate, targeted, personal, and accessible on-demand through YouTube, emails, mobile … [Read more...]