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Social Media & Network Properties (In PowerPoint)

July 12, 2009 By 3 Comments
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I will be teaching Social Media & Audience Profiling next week in the UCI Extension Business School. As part of the course materials, I made a PowerPoint presentation explaining some of the basics of network properties to provide some background. Call me crazy, but I think it helps to understand a little of the theory of how networks work if you’re going to make the most of social media. (They are posted on YouTube in three parts because Jing Pro has a 5 minute limit. I hear Camtasia for MacOS is in Beta!)

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About Dr. Pamela Rutledge

Pamela Rutledge is the Director of the Media Psychology Research Center. Her area of expertise is positive and cognitive psychology applied to emerging technologies and the use and impact of social media and transmedia storytelling for branding, advocacy, and messaging. She is Adjunct Faculty in the School of Psychology at Fielding Graduate University and an instructor of Media Psychology, Social Media and Transmedia Storytelling at UCLA Extension and UC Irvine Extension. Pam is also on the advisory board for UC Irvine Extension Business School's certificate program in Internet and Social Media Marketing. Through A Think Lab, Pam develops workshops and presentations to teach Transmedia Storytelling for Organizations, Advocacy, and Branding.

Comments

  1. farouk says:
    August 17, 2009 at 4:33 am

    thanks a lot for the interesting videos :)

  2. Gary Young says:
    October 22, 2009 at 9:35 pm

    Pamela,

    Instructive and accessible.

    I am struggling with how to use social networking to reach a very small target of CEO’s and at the same time I have limited time; but subscribe to the idea of pulling or attracting and not pushing or leading with a carrot.

    Anyway, your videos have given me a substrate for my thinking and I really do appreciate it.

    Thanks

    Gary

  3. Dr. Pamela Rutledge says:
    October 22, 2009 at 11:54 pm

    Gary,
    Thanks for taking the time to comment! I’d love to hear what you decide is your best social media strategy and how you implement it!
    Pam

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