Pamela Rutledge is the Director of the Media Psychology Research Center. Her area of expertise is positive and cognitive psychology applied to emerging technologies and the use and impact of social media and transmedia storytelling for branding, advocacy, and messaging. She is Adjunct Faculty in the School of Psychology at Fielding Graduate University and an instructor of Media Psychology, Social Media and Transmedia Storytelling at UCLA Extension and UC Irvine Extension. Pam is also on the advisory board for UC Irvine Extension Business School's certificate program in Internet and Social Media Marketing. Through A Think Lab, Pam develops workshops and presentations to teach Transmedia Storytelling for Organizations, Advocacy, and Branding.