Media framing: “Conservative” or Cognitive Inflexibility?

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Scott Kaufman in a Psychology Today blog discusses research claiming that conservatives are less creative (Are conservatives less creative than liberals?).  Kaufman is fairly even-handed, but I have a problem with research that takes several political policy positions and uses that to establish that some is a “conservative” since that has a much broader social connotation.

Why not frame of this finding using a more appropriate (and possibly more accurate) designation such as cognitive inflexibility. This takes away the political baggage and inherent emotion that baggage brings. There have been many studies that link individuals who need cognitive closure and have an intolerance for ambiguity with lack of creativity. (note: links are relationships, not causality).

Given the research premise, these findings should be consistent with anyone who is firmly and unwaveringly committed to ideas and positions without questioning–conservative or liberal or in between. As he notes, there is variation in conservatives. For example, some people are fiscal conservatives and social liberals. Anyone reading the headline would assume that much broader definition of conservative than the research supports.

I think in the spirit of the Obama win, we should work toward humanizing individual differences and avoid stereotyping of any group.

About Dr. Pamela Rutledge

Pamela Rutledge is a consultant, author, researcher, and the Director of the Media Psychology Research Center. Her area of expertise is positive and cognitive psychology applied to emerging technologies and the use and impact of social media, narrative, and transmedia storytelling on branding, messaging, and consumer behavior. She is Adjunct Faculty at the Massachusetts School of Professional Psychology and Fielding Graduate University and an instructor of Media Psychology, Social Media and Transmedia Storytelling at UCLA Extension and UC Irvine Extension. Pam is also on the advisory board for UC Irvine Extension Business School's certificate program in Internet and Social Media Marketing. Pam develops workshops and presentations to teach Transmedia Storytelling for Marketing and Branding for both for-profit and not-for-profit organizations..

Comments

  1. RPauli says:

    Those who are asleep are even less cognitively flexible.

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