Sometimes new ideas are right in front of us in the garden. The Media Creativity blog reports that watermelons are being tested as ad vehicles. 
When I read this, I imagined mini-billboards applied across the span of the rotund fruit, but the the ad is applied more discreetly as a sticker (but does include a coupon for Zip-loc bags if you were worried that it isn’t practical.) I was a little disappointed by the lack of fruit-art, but nevertheless, this reminds me that innovation can be using things out of context as much as it is new technology. (The photo is from the Media Creativity blog)
About Dr. Pamela Rutledge
