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Media Psychology in Mandarin

August 5, 2008 By Leave a Comment
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Basic media psychology: business cards are important. The ink, the paper, and the content tell us a lot about a person. In China, the exchange of business cards is a ritual involving a careful presentation with both hands and a careful positioning of the appropriate language side of your card for your new acquaintance. This is the Mandarin side of my card. I know there is no direct translation for ‘Rutledge,’ but I love that my friend carefully chose the beautiful characters to both emulate the sound of the name and also gave thought to the character choices so that the meaning was gracious and fortuitous. I love receiving the cards. I like the characters, the things people choose to include, and the tiny bit of time that allows you to make eye contact with each new person in a different way than happens in the U.S. 

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About Dr. Pamela Rutledge

Pamela Rutledge is a consultant, author, researcher, and the Director of the Media Psychology Research Center. Her area of expertise is positive and cognitive psychology applied to emerging technologies and the use and impact of social media, narrative, and transmedia storytelling on branding, messaging, and consumer behavior. She is Adjunct Faculty at the Massachusetts School of Professional Psychology and Fielding Graduate University and an instructor of Media Psychology, Social Media and Transmedia Storytelling at UCLA Extension and UC Irvine Extension. Pam is also on the advisory board for UC Irvine Extension Business School's certificate program in Internet and Social Media Marketing. Pam develops workshops and presentations to teach Transmedia Storytelling for Marketing and Branding for both for-profit and not-for-profit organizations..

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