Comments on: Social Media is more than Sound Bytes http://mprcenter.org/blog/2008/07/22/social-media-is-more-than-sound-bytes/ The psychology of technology and emerging media Thu, 26 Jan 2012 19:12:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jon Cabiria http://mprcenter.org/blog/2008/07/22/social-media-is-more-than-sound-bytes/comment-page-1/#comment-177 Jon Cabiria Wed, 30 Jul 2008 19:56:35 +0000 http://mprcenter.org/blog/?p=75#comment-177 Avrum, I would respectfully disagree to some extent. Yes, there are many social networking tools, but no, they are not all doing the same thing. I admit that there is a certain level of duplication in some areas, but that is common in any new trend as the marketplace shakes things out. Still, the mass of users indicates some level of utility for the "average Joe" and Josephine. I do respect your experiential observations but they seem a little limited in scope to make a generalization. In research, there is indication of a broader range of tools being used, and those tools are growing in user numbers, as well as evolving as next-gen social tools emerge. Trends seem to point to change in use and types of social media as companies merge, products evolve, and users demand alternatives. It will be interesting to see how this all plays out in the near future. History does indicate that very few brand leaders in the early stages of service introduction make it to the maturity stage intact. Thanks for the feedback. I'll think more about your comments. Much appreciated. Avrum, I would respectfully disagree to some extent. Yes, there are many social networking tools, but no, they are not all doing the same thing. I admit that there is a certain level of duplication in some areas, but that is common in any new trend as the marketplace shakes things out. Still, the mass of users indicates some level of utility for the “average Joe” and Josephine.

I do respect your experiential observations but they seem a little limited in scope to make a generalization. In research, there is indication of a broader range of tools being used, and those tools are growing in user numbers, as well as evolving as next-gen social tools emerge. Trends seem to point to change in use and types of social media as companies merge, products evolve, and users demand alternatives.

It will be interesting to see how this all plays out in the near future. History does indicate that very few brand leaders in the early stages of service introduction make it to the maturity stage intact.

Thanks for the feedback. I’ll think more about your comments. Much appreciated.

]]> By: Avrum Nadigel http://mprcenter.org/blog/2008/07/22/social-media-is-more-than-sound-bytes/comment-page-1/#comment-175 Avrum Nadigel Wed, 30 Jul 2008 12:36:06 +0000 http://mprcenter.org/blog/?p=75#comment-175 At the end of the day, there's too many tools, all doing the same thing. And the information is being said too many times for any of it to be helpful/useful to your avg Joe. To date, none of my friends (most work in the mental health field, medical and marketing fields) nor the adolescents I work with use anything other than Facebook, Youtube and Google. And I don't see that changing anytime soon. At the end of the day, there’s too many tools, all doing the same thing. And the information is being said too many times for any of it to be helpful/useful to your avg Joe.

To date, none of my friends (most work in the mental health field, medical and marketing fields) nor the adolescents I work with use anything other than Facebook, Youtube and Google. And I don’t see that changing anytime soon.

]]> By: Pamela Rutledge http://mprcenter.org/blog/2008/07/22/social-media-is-more-than-sound-bytes/comment-page-1/#comment-171 Pamela Rutledge Tue, 29 Jul 2008 18:12:42 +0000 http://mprcenter.org/blog/?p=75#comment-171 Jon - It is exciting and challenging (and time-consuming) to keep up with all the emerging developments for connection in social media. Just when I think I'm almost caught up, you mention one I don't know. I'm not sure if I should thank you or not :-) Would be interesting to see what is the dominant driver for the choice of connection-- personal differences or if type of content/message. Great entry! Jon – It is exciting and challenging (and time-consuming) to keep up with all the emerging developments for connection in social media. Just when I think I’m almost caught up, you mention one I don’t know. I’m not sure if I should thank you or not :-) Would be interesting to see what is the dominant driver for the choice of connection– personal differences or if type of content/message. Great entry!

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