http://mprcenter.org/blog/2008/07/19/human-biological-predispositio/ Rutledge on the psychology of social media, transmedia, narrative, technology & user experience Sat, 28 Apr 2012 15:50:18 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://mprcenter.org/blog/2008/07/19/human-biological-predispositio/comment-page-1/#comment-176 Anonymous Wed, 30 Jul 2008 19:38:20 +0000 http://mprcenter.org/blog/2008/07/19/human-biological-predispositio/#comment-176 Makes sense, to a certain degree. There is a portion of the brain that doesn't understand radio, TV, print, etc. It only responds to stimulus, devoid of source. That helps to explain why we have emotional attachments to fictitious characters - a part of the brain "believes" them to be real. As for the radio - TV part, it may be , as noted, that the direct connection perceived between listener and source reinforces brain associations related to bonding. However, I would suspect that if a study was done between radio talk shows and TV talk shows, TV would elicit a stronger connection. We love being part of a community and having a visible audience could make the whole experience stronger for us (so long as the audience relates in the same way we do to the material, images, etc). Makes sense, to a certain degree. There is a portion of the brain that doesn’t understand radio, TV, print, etc. It only responds to stimulus, devoid of source. That helps to explain why we have emotional attachments to fictitious characters – a part of the brain “believes” them to be real. As for the radio – TV part, it may be , as noted, that the direct connection perceived between listener and source reinforces brain associations related to bonding. However, I would suspect that if a study was done between radio talk shows and TV talk shows, TV would elicit a stronger connection. We love being part of a community and having a visible audience could make the whole experience stronger for us (so long as the audience relates in the same way we do to the material, images, etc).

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