July 4th in Second Life

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Fireworks in Second Life
I hadn’t been in Second Life for several months. But I was invited by a friend to visit his class on Social Media Marketing and talk about the psychology of website design (I’ll post the talk when I get it cleaned up–we had some technical issues), so I was forced to go out and go shopping because my avatar had absolutely nothing to wear. Gosh, I was still in my “newbie skin.” (The uncustomized, out-of-the-box avatar look is a marker of a newbie.) It’s amazing how brave I am when I’m shopping.

So with this new found bravery, I thought it would be fun to go exploring and see if there were any fireworks displays.

The thing that always impresses me in Second Life is the amount of creativity and skill displayed by the range of resident-generated content. Heady psychological issues like social connection in new media and identity aside, I was struck by the idea of Second Life as a continual participatory art piece. People are spending huge amounts of energy creating all kinds of experiences–visual, aural, interactive, social, real- and other-worldly. And like all art, it is being created to be shared with others. In this sense, Second Life is an example of humankind at its best.

Second Life Fireworks Marshall—–

The fellow in the tall hat is the firework Marshall. The people behind him are holding sparklers that actually sparkled. The other thing that is cool about Second Life is that you can look at things closer, farther way or at different angles without moving your avatar. You can stand very far away and see things very close up. This means you can fly up and examine the fireworks exploding in the air. I have always wanted to do that!

About Dr. Pamela Rutledge

Pamela Rutledge is a consultant, author, researcher, and the Director of the Media Psychology Research Center. Her area of expertise is positive and cognitive psychology applied to emerging technologies and the use and impact of social media, narrative, and transmedia storytelling on branding, messaging, and consumer behavior. She is Adjunct Faculty at the Massachusetts School of Professional Psychology and Fielding Graduate University and an instructor of Media Psychology, Social Media and Transmedia Storytelling at UCLA Extension and UC Irvine Extension. Pam is also on the advisory board for UC Irvine Extension Business School's certificate program in Internet and Social Media Marketing. Pam develops workshops and presentations to teach Transmedia Storytelling for Marketing and Branding for both for-profit and not-for-profit organizations..

Comments

  1. DeeAnna Merz Nagel says:

    “Heady psychological issues like social connection in new media and identity aside…”

    Indeed- the emotional impact of avatars and virtual worlds is far reaching. At the Online Therapy Institute we hope to assist people with a better understanding of inworld experiences in Second Life.

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