This course examines how the Internet and social technologies have reshaped society by transforming information distribution and human connection. The traditional one-to-many communications model is now a many-to-many social web. We will draw primarily from social psychology in the areas of social cognition, attitudes and persuasion, social construction of meaning, collaboration and group interaction, and the social implications of self-efficacy and agency. Students will gain an understanding of the psychological shifts that are driving trends such as social entrepreneurship, transmedia narratives, and collaborative culture.
MSC-552 Global Psychology: Social Marketing in a Borderless World
This course has a global perspective to explore ways in which global broadcast and narrowcast media make an impact in society, and how these media are harnessed to actively promote the advancement of social concerns. We assess the use and misuse of traditional media (radio and television), the classical entertainment media (film, theatre, art and music) and the “new” media (internet, social networks, blogs, virtual worlds, and cell phone technologies) in reaching their desired audiences and convincing them of anything.
MSC-555 Positive Psychology and the Social Entrepreneur
What character traits, emotions, and personal virtues contribute to human fulfillment and happiness? How can media serve to promote the development of these qualities at the individual, group, and organizational level? Throughout this course, students will explore the scientific discipline known as positive psychology as it relates to media consumption and development.
Apply for the Certificate in Media Psychology!
The Certificate in Media Psychology with an Emphasis on Brand Psychology & Audience Engagement at Fielding Graduate University
Why take this certificate?
This certificate is designed to help you solve the problems facing today’s communication professionals, whether you’re marketing products, promoting services, sharing ideas or advocating causes. You will learn the psychology you need to develop and deliver a story that captures brand values, identify your audience with new depth and precision, shape your story to resonate with your audience’s needs and goals and design a strategy that fits the participatory, transmedia environment and the budget and resource constraints.
What are the requirements?
The certificate requires three courses total. The two core courses brings together the essential features of successful engagement: Brand Psychology and Social Storytelling and Audience Engagement Through Persona Development. The three course certificate allows you the freedom to choose the third course based on your needs and goals, whether that’s exploring social media strategy in more depth or adding experience in social entrepreneurship.
What topics are covered?
Some of the things you will learn in the two core courses include the following:
- Understanding brands
- Capturing core values in story
- Learning the critical elements of narrative persuasion and story structure
- Designing your brand story for a transmedia and participatory environment
- Identifying your core audience
- Developing a psychology-based persona
- Enabling communities of stakeholders
(Follow the links to read more about each topic.)