Media Psychology Certificate

Brand Psychology and Audience Engagement combines the psychology of story, transmedia strategy, brand psychology with audience profiling to equip you to take advantage of a changing media environment.

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/Dr. Pamela Rutledge

About Dr. Pamela Rutledge

Pamela Rutledge is Director of the Media Psychology Research Center and Faculty at Fielding Graduate University. She consults on a variety of media and marketing projects bringing together the psychology of storytelling and cutting edge development in cognition, motivation and the neuroscience of human behavior.

Every Brand Has A Story, But Does That Make It Transmedia?

Every brand has a story–every brand, service, cause or idea was started because somebody, somewhere had a flame coming out of their you-know-whats that inspired them to do the work, to get up early and stay late and push through to turn an idea into a reality. Every brand was […]

By |April 19th, 2015|0 Comments

Why The Nature of Social Media Conflicts with Hillary Clinton’s Brand Archetype

Obama was the classic Underdog archetype. Social media wasn’t his communications vehicle, it was part of his story. People ask if Hillary Clinton will have a social media advantage because Obama did or if the Republicans will ever get it right. Those are the wrong questions.  Ask if Hillary can adapt […]

BattleKasting a Path to Literacy

Entrepreneur Alane Adams worries that kids don’t read enough.  This, along with some nudging from her son, inspired her to put pen to paper and create the fantasy book series, The Legends of Orkney, based on Norse mythology.  The series is full of magic and adventure in order to entice […]

By |April 11th, 2015|1 Comment

Obama and Selfie Sticks—Was the Cost Greater than Health Insurance?

Obama stirred up a lot of attention with his BuzzFeed video Things Everybody Does but Doesn’t Talk About. Attention in the political world, by definition, means controversy. The BuzzFeed video shows Obama mugging about, taking selfies with a selfie stick, playing air basketball and acting out several other Internet memes (e.g., YOLO, […]

By |February 16th, 2015|0 Comments

From Coke to Burberry: Dynamic or Transmedia Storytelling

Q: Are dynamic storytelling and transmedia storytelling the same thing?

A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform world where stories are shared, co-created and relational, adapting and evolving through the audience. Transmedia storytelling is another way of saying […]

By |January 12th, 2015|Tags: , , |7 Comments

Outlaw Art and Extreme Selfies in Life

The line has been blurry between art and life for some time.  What has changed is that we (all of us!) can now more readily and artistically capture life. Extreme selfies and outlaw Instagrammers highlight new questions to defining art–or even defining selfies.  Is it the intention of the creator or […]

By |August 30th, 2014|Tags: , |3 Comments